the new face of social marketing
Yeah I guess it was a bit too optimistic to think he really didn’t have anything to do with Starbucks - though bonus points for coming up with the idea. Hopefully starbucks is the one putting money in to this.
http://www.coffeestrategies.com/2011/08/08/starbucks-and-the-starkbucks-jonathan-card-viral-marketing-campaign
